At the end of February, our typically remote team assembled in our Brooklyn office to discuss Jurdu’s newly launched pilot program. Using a personality assessment, a law firm’s performance metrics, and machine learning, we were preparing to build predictive hiring algorithms to help our clients hire their next class of summer associates more effectively. We were invigorated, too, by the idea of a fresh, new space where audiences could find resources, inspiration, and perspectives to help them learn, develop, and connect with one another. As we talked, our vision for this new chapter emerged and it felt sharper, more focused. By the end of week together, it became clear to us that we wanted a new name to match our new vision. With our mission and client feedback at the forefront of our minds, we made the decision to call ourselves Thine.
"This above all... to thine own self be true."
This also became clear—what we’re really doing is asking each other, our clients, and the entire legal ecosystem to think differently and imagine new possibilities. We’re inviting law firms to look past traditional hiring metrics and consider what success really means for their firms. And we’re inviting the next generation of legal talent to imagine themselves charting their own paths more clearly, less encumbered by barrier and bias.
We left Brooklyn at the end of that week energized by all that we’d accomplished and excited for what was to come. In the six weeks since, the world has become nearly unrecognizable. And the uncertainty and coronavirus-related stress of OCI has prompted us to move even more quickly to offer practical resources to support the legal industry. The launch of Thine is the result of our very best efforts to be a practical resource to support each of you.
With appreciation for your support and confidence that we will be together soon, we invite you to explore, discover, connect, imagine and hope.
Your friends at Thine